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At American Express, our culture is built on a 175-year history of innovation, shared and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

As a key member of the New Customer Acquisition Team, the Senior Manager, Performance Marketing will be responsible for the success of our Search and Paid Media channels, with a focus on maintaining profitable acquisition across our Consumer and Commercial product suite.

Collaborating with a wide group of stakeholders across local and central acquisition teams in addition to key agency and platform partners, the successful candidate will lean on their subject matter expertise, relationship-building skills, and comfort with analytics to push innovation and power growth. This role will manage a significant budget with a continued mandate to ensure efficiency while growing and evolving these channels to drive results.

The successful candidate will be responsible for the following:

• People Leadership
  • Lead a talented team, with a focus on driving results, colleague development and team engagement.

• Search
  • Define and execute a multi-year Search roadmap with a lean for innovation.

  • Lead the strategy and execution of Search Engine Marketing (SEM) campaigns across multiple platforms.

  • Provide strategic guidance and channel expertise while managing continuous keyword and ad optimization in support of ongoing acquisition campaigns.

• Paid Media
  • Lead the strategy and execution of Paid Media campaigns across multiple platforms and subchannels including social, display and programmatic.

  • Provide strategic guidance and channel expertise while managing continuous ad content creation and optimization in support of ongoing acquisition campaigns.

  • Define and execute a multi-year Media roadmap that focuses on unlocking new subchannels and tactics while embracing a test and learn mindset.

• Relationship Management
  • Lead and develop a high performing team by managing, coaching and inspiring the development of direct reports.聽

  • Develop strong relationships across the Acquisition Team, central stakeholders and critical partners to drive media and search strategy.

• Analytical Focus
  • Develop and leverage analytical insights to continually optimize our performance marketing channels while identifying opportunities for long-term growth.

Minimum Qualifications:

• Marketing expertise with a passion for innovation and staying on top of technological trends.
• Previous experience with paid media and/or search is strongly valued.

• Excellent relationship-building, collaboration and communication skills across a diverse group of internal and external partners.聽

• Proven ability to drive results through a variety of stakeholders across functions to deliver on collective objectives.

• Ability to thrive in a matrixed environment and manage multiple complex projects simultaneously.

• Cooperative vision that puts the success of the organization first and is willing to help others achieve their goals.

• Highly analytical mindset and a track record of leveraging data to make decisions, drive change and find continual improvement.
• Ability to coach a team and foster an environment that enables colleague development and engagement.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries聽
• Bonus incentives聽
• Support for financial-well-being and retirement聽
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)聽
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need聽
• Generous paid parental leave policies (depending on your location)聽
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)聽
• Free and confidential counseling support through our Healthy Minds program聽
• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the 鈥淧rohibited Grounds鈥�). 聽 If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.