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AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas â€� immunology, oncology, neuroscience, and eye care â€� and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atÌý. Follow @abbvie onÌý,Ìý,Ìý,Ìý,ÌýÌý²¹²Ô»åÌý.
The Marketing Manager I/II, Omnichannel HCP Marketing â€� Rheumatology PsA is responsible for designing, developing, and executing omnichannel strategies and programs that drive engagement and brand growth for both RINVOQ and SKYRIZI in Psoriatic Arthritis (PsA) within AbbVie’s Rheumatology portfolio.Ìý
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This role sits at the intersection of personal and digital promotion, requiring close collaboration with cross-functional partners—including brand leads, medical, regulatory, omnichannel strategy, BTS, sales force, field training, media, analytics, and operations—to ensure a seamless and impactful HCP experience. You will also work closely with your indication counterparts to ensure alignment and knowledge-sharing across the portfolio. Additionally, you will:Ìý
- Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position our brands for success now and in the futureÌý
- Foster positive working relationships with the entire Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross-franchise marketing teamsÌý
- Work with various agencies and consultants, key opinion leaders, and co-marketing partners to drive business objectives and achieve brand goalsÌý
Key Responsibilities Include:Ìý
- Translate brand strategy into omnichannel marketing plans that reflect the distinct positioning of both RINVOQ and SKYRIZI in PsA, while aligning to broader rheumatology brand objectivesÌý
- Partner with brand, field, and omnichannel teams to integrate personal and digital tactics across the HCP journey, ensuring consistency and relevance at every touchpointÌý
- Collaborate with indication leads across RA, AS, AxSpA, and GCA to drive strategic alignment, share best practices, and build scalable frameworks across the Rheumatology portfolioÌý
- Lead the development and deployment of insight-driven, channel-appropriate, and personalized contentÌý
- Work with media and analytics partners to monitor omnichannel performance, report on key metrics, and optimize campaigns to maximize ROI and engagementÌý
- Manage omnichannel agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goalsÌý
- Identify and scale new channel opportunities, tools, and technologies that can enhance HCP engagement and program effectivenessÌý
- Support omnichannel budget planning, tracking, and forecasting in close partnership with finance and procurementÌý
- Contribute to internal communications and training initiatives to increase omnichannel fluency and cross-functional understandingÌý
Talent will be hired at a level commensurate with experience.
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Significant Work Activities - Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Ìý
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Basic Qualifications:Ìý
- Bachelor’s degree in Marketing, Communications, Business, or a related fieldÌý
- 5+ years of marketing experience, preferably in healthcare, pharmaceutical, or regulated industriesÌý
- Strong written and verbal communication, presentation, collaboration, and project management skillsÌý
- Experience in developing and executing marketing campaigns across digital and traditional channelsÌý
- Strong planning and organization skills, attention to detail, execution, and follow-throughÌý
Preferred Qualifications:Ìý
- MBA or Master’s in Marketing, Health Communication, or related fieldÌý
- Familiarity with HCP marketing, modular content, CRM platforms (e.g., Salesforce Marketing Cloud, Veeva), and omnichannel analyticsÌý
- Experience navigating matrixed organizations and cross-indication collaborationÌý
Key AbbVie Competencies:Ìý
- Strong collaboration and team orientation with the ability to influence and lead across functionsÌý
- Analytical and strategic thinking, with a focus on driving business outcomesÌý
- High attention to detail and ability to manage multiple projects in a fast-paced environmentÌý
- Ability to synthesize complex information into actionable marketing plansÌý
- Knowledge of market trends and competitive practicesÌý
- Execution of Goal Plan and demonstration of AbbVie Ways of Working and Leadership Attributes
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orÌýlocal law:Ìýâ€�
The compensation range described below is the range of possible base pay compensation that the CompanyÌýbelieves inÌýgood faith it will pay for this role at the timeÌýof this posting based on the job grade for this position.ÌýIndividualÌýcompensation paid within this range will depend on many factors including geographic location, andÌýweÌýmay ultimatelyÌýpay more or less than the posted range. This range may be modified in theÌýfuture. â€�
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),Ìýmedical/dental/visionÌýinsurance and 401(k) to eligibleÌýemployees.â€�
This job is eligible to participate in our short-term incentiveÌýprograms.Ìýâ€�
This job is eligible to participate in our long-term incentiveÌýprogramsâ€�
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Note: No amount of payÌýis considered to beÌýwages or compensation until such amount is earned, vested, andÌýdeterminable.ÌýThe amount and availability of any bonus,Ìýcommission, incentive, benefits, or any other form ofÌýcompensation and benefitsÌýthat are allocable to a particular employee remains in the Company's sole andÌýabsoluteÌýdiscretion unless and until paid andÌýmay be modified at the Company’s sole and absolute discretion, consistent withÌýapplicable law.Ìý
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.â€� Equal Opportunity Employer/Veterans/Disabled.Ìý
US & Puerto Rico only - to learn more, visitÌý
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