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AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas 鈥� immunology, oncology, neuroscience, and eye care 鈥� and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at听. Follow @abbvie on听,听,听,听,听听补苍诲听.
The Marketing Manager I/II, Omnichannel HCP Marketing 鈥� Rheumatology PsA is responsible for designing, developing, and executing omnichannel strategies and programs that drive engagement and brand growth for both RINVOQ and SKYRIZI in Psoriatic Arthritis (PsA) within AbbVie鈥檚 Rheumatology portfolio.听
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This role sits at the intersection of personal and digital promotion, requiring close collaboration with cross-functional partners鈥攊ncluding brand leads, medical, regulatory, omnichannel strategy, BTS, sales force, field training, media, analytics, and operations鈥攖o ensure a seamless and impactful HCP experience. You will also work closely with your indication counterparts to ensure alignment and knowledge-sharing across the portfolio. Additionally, you will:听
- Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position our brands for success now and in the future听
- Foster positive working relationships with the entire Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross-franchise marketing teams听
- Work with various agencies and consultants, key opinion leaders, and co-marketing partners to drive business objectives and achieve brand goals听
Key Responsibilities Include:听
- Translate brand strategy into omnichannel marketing plans that reflect the distinct positioning of both RINVOQ and SKYRIZI in PsA, while aligning to broader rheumatology brand objectives听
- Partner with brand, field, and omnichannel teams to integrate personal and digital tactics across the HCP journey, ensuring consistency and relevance at every touchpoint听
- Collaborate with indication leads across RA, AS, AxSpA, and GCA to drive strategic alignment, share best practices, and build scalable frameworks across the Rheumatology portfolio听
- Lead the development and deployment of insight-driven, channel-appropriate, and personalized content听
- Work with media and analytics partners to monitor omnichannel performance, report on key metrics, and optimize campaigns to maximize ROI and engagement听
- Manage omnichannel agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals听
- Identify and scale new channel opportunities, tools, and technologies that can enhance HCP engagement and program effectiveness听
- Support omnichannel budget planning, tracking, and forecasting in close partnership with finance and procurement听
- Contribute to internal communications and training initiatives to increase omnichannel fluency and cross-functional understanding听
Talent will be hired at a level commensurate with experience.
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Significant Work Activities - Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)听
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Basic Qualifications:听
- Bachelor鈥檚 degree in Marketing, Communications, Business, or a related field听
- 5+ years of marketing experience, preferably in healthcare, pharmaceutical, or regulated industries听
- Strong written and verbal communication, presentation, collaboration, and project management skills听
- Experience in developing and executing marketing campaigns across digital and traditional channels听
- Strong planning and organization skills, attention to detail, execution, and follow-through听
Preferred Qualifications:听
- MBA or Master鈥檚 in Marketing, Health Communication, or related field听
- Familiarity with HCP marketing, modular content, CRM platforms (e.g., Salesforce Marketing Cloud, Veeva), and omnichannel analytics听
- Experience navigating matrixed organizations and cross-indication collaboration听
Key AbbVie Competencies:听
- Strong collaboration and team orientation with the ability to influence and lead across functions听
- Analytical and strategic thinking, with a focus on driving business outcomes听
- High attention to detail and ability to manage multiple projects in a fast-paced environment听
- Ability to synthesize complex information into actionable marketing plans听
- Knowledge of market trends and competitive practices听
- Execution of Goal Plan and demonstration of AbbVie Ways of Working and Leadership Attributes
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or听local law:听鈥�
The compensation range described below is the range of possible base pay compensation that the Company听believes in听good faith it will pay for this role at the time听of this posting based on the job grade for this position.听Individual听compensation paid within this range will depend on many factors including geographic location, and听we听may ultimately听pay more or less than the posted range. This range may be modified in the听future. 鈥�
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),听medical/dental/vision听insurance and 401(k) to eligible听employees.鈥�
This job is eligible to participate in our short-term incentive听programs.听鈥�
This job is eligible to participate in our long-term incentive听programs鈥�
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Note: No amount of pay听is considered to be听wages or compensation until such amount is earned, vested, and听determinable.听The amount and availability of any bonus,听commission, incentive, benefits, or any other form of听compensation and benefits听that are allocable to a particular employee remains in the Company's sole and听absolute听discretion unless and until paid and听may be modified at the Company鈥檚 sole and absolute discretion, consistent with听applicable law.听
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.鈥� Equal Opportunity Employer/Veterans/Disabled.听
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